Essex campaign to raise awareness of domestic abuse hailed ‘tremendous success’

Essex County Council Essex County Council

Friday, August 8, 2014
4:53 PM

A two-month campaign aimed at tackling domestic violence has now come to a close, with organisers hailiing it a “tremendous success”.

To send a link to this page to a friend, you must be logged in.

The campaign, led by Essex County Council and Essex Police, aimed to raise awareness of domestic abuse and provided information and advice.

It also aimed to get the community as a whole talking about a subject often seen as taboo.

Since the campaign launched on June 9, millions of people worldwide have been reached online via social media, online advertising and other online channels.

Page views of the main campaign webpage during the two months of the campaign, June and July, totalled 10,891. This is compared to 507 during the previous two months, April and May and equates to a 2,048 per cent increase.

An Essex County Council spokesman said: “The social media campaign, #tweetyourfeet #notodomesticabuse, which has encouraged people to stand together against domestic abuse by uploading a picture of their feet on social media, has been a success.

“Final counts still need to take place but it is estimated that about 1,000 photographs have been uploaded. This has included members of the public, charities, MPs, MEPs and celebrities.”

He added: “Most importantly the campaign has empowered survivors and those in abusive relationships to come forward, report incidents and share their experiences.

“One survivor said: ‘I am aware of the current domestic abuse campaign and seeing how seriously the issue is being taken and the effort to spread the awareness was what inspired me to come forward and ask for help’.”

Cabinet member for children & families, Cllr Dick Madden said: “The figures are outstanding, I am truly pleased and overwhelmed that not only have we reached so many people, but that survivors and victims have felt empowered to come forward for support because of the campaign.

“This Standing Together campaign has now finished but we will continue to raise awareness of this incredibly important issue and will look to roll out more campaigns of this nature in the future.”

Chief Constable Stephen Kavanagh, of Essex Police, said: “The reaction from the people of Essex and beyond has been fantastic.

“Survivors have told us that because of this campaign they have found the courage to leave abusive relationships. This has been the biggest campaign of this kind in Essex and I am delighted that it has been such a success, however we are not complacent and will continue to do all we can to raise awareness of domestic abuse and help those in abusive relationships.”

The full evaluation of the campaign will now be completed, with changes in calls, number of incidents and the impact of the campaign set to be analysed.

For more information, visit essex.police.uk/standingtogether

0 comments

Comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Saffron Walden Reporter visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Saffron Walden Reporter staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Forgotten your password?

Not a member yet?

Register to create your own unique Saffron Walden Reporter account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

ADVERTISEMENT

ADVERTISEMENT

Homes24
Jobs24
Drive24
LocalSearch24
MyDate24
MyPhotos24
FamilyNotices24
Weddingsite

Click here to read more of our digital publications
Book my advert Paper delivery enquiries Retailers List Wedding Fayres

ADVERTISEMENT

ADVERTISEMENT