Tour de France leaflet to be handed out to boost tourism and business in Saffron Walden

16:45 24 June 2014

Tour de France.

Tour de France.

Archant

A pocket-sized leaflet will be handed out to crowds on the day of the Tour de France’s arrival in an effort to boost future tourism and business.

The leaflet, put together by Saffron Walden Town Team and sponsored by Uttlesford District Council, provides facts about the town and its history, including a map, and information on parking facilities.

It also includes details of local businesses, with the hope of encouraging visitors who come to watch the Tour on Monday, July 7 to re-visit the town in the future.

The distribution of the leaflet, which will have ideas for days out in town, is part of an ongoing retail initiative to boost trade and footfall in Saffron Walden.

Tens of thousands of people are expected to descend on Uttlesford to see the world famous race first hand, and millions watching at home will get a glimpse of Saffron Walden and the surrounding villages.

Councillor Howard Rolfe, cabinet member for communities and partnerships, said: “The Tour de France will bring Saffron Walden and the district of Uttlesford to the attention of the whole world.

“The likely increase in tourism and boost to local trade would be greatly welcomed. This publication from the Town Team is an excellent and forward thinking example of how to cultivate that interest in a helpful and informative way.”

For more information about the Tour de France, visit uttlesford.gov.uk/tdf.

0 comments

Comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Saffron Walden Reporter visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Saffron Walden Reporter staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Saffron Walden Reporter account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

12:12
Peter Day pictured with UKIP leader Nigel Farage. PHOTO: Victoria Thirtle.

A former Cambridge city councillor has been announced as the UKIP candidate for Saffron Walden at the general election next year.

10:36
Theresa Sandeman-Charles

A woman who had been battling one of the world’s rarest lung diseases died last Friday – 12 months after inspiring more than 10,000 people to sign up to the organ donor register.

10:18
Saffron Walden Post Office on High Street

The closure of the town’s only post office for more than two weeks next month is causing serious concerns about how the elderly will collect their pensions.

09:36
From left, Christina Pichel, Jenny Dear,  Lesli Goddard, Louise Weston, Sharon Morris.

“Carnage” will ensue, say parents, if a community centre car park used daily for the school run is made out of bounds next year.

E-edition

Most read stories