Tour de France leaflet to be handed out to boost tourism and business in Saffron Walden

16:45 24 June 2014

Tour de France.

Tour de France.

Archant

A pocket-sized leaflet will be handed out to crowds on the day of the Tour de France’s arrival in an effort to boost future tourism and business.

The leaflet, put together by Saffron Walden Town Team and sponsored by Uttlesford District Council, provides facts about the town and its history, including a map, and information on parking facilities.

It also includes details of local businesses, with the hope of encouraging visitors who come to watch the Tour on Monday, July 7 to re-visit the town in the future.

The distribution of the leaflet, which will have ideas for days out in town, is part of an ongoing retail initiative to boost trade and footfall in Saffron Walden.

Tens of thousands of people are expected to descend on Uttlesford to see the world famous race first hand, and millions watching at home will get a glimpse of Saffron Walden and the surrounding villages.

Councillor Howard Rolfe, cabinet member for communities and partnerships, said: “The Tour de France will bring Saffron Walden and the district of Uttlesford to the attention of the whole world.

“The likely increase in tourism and boost to local trade would be greatly welcomed. This publication from the Town Team is an excellent and forward thinking example of how to cultivate that interest in a helpful and informative way.”

For more information about the Tour de France, visit uttlesford.gov.uk/tdf.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Saffron Walden Reporter visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Saffron Walden Reporter staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Saffron Walden Reporter account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More news stories

Yesterday, 17:13
Emergency services were called to a Letchworth house fire last night to tackle a kitchen blaze.

The Fire Brigades Union (FBU) has announced that firefighters in Essex will be taking industrial action over further proposed cuts to jobs in the county.

Yesterday, 13:54
The police have released descriptions of men they want to speak to in connection with the crime today.

Police are warning Essex residents to be careful as fraudsters claiming to work as tech support are contacting victims.

Yesterday, 09:00
Uttlesford District Council headquarters on London Road, Saffron Walden.

Political parties in Uttlesford have clashed over a call for council meetings to be held in private.

Yesterday, 07:00
Coxless Crew arrive in Hawaii

After months at sea, Saffron Walden solicitor Isabel Burnham has returned to life on land. ABIGAIL WEAVING speaks to Isabel as she got back to the UK to discuss life on board and resuming normal life.

Digital Edition

Image
Read the Saffron Walden Reporter e-edition today E-edition

Most read stories