Tour de France leaflet to be handed out to boost tourism and business in Saffron Walden

16:45 24 June 2014

Tour de France.

Tour de France.

Archant

A pocket-sized leaflet will be handed out to crowds on the day of the Tour de France’s arrival in an effort to boost future tourism and business.

The leaflet, put together by Saffron Walden Town Team and sponsored by Uttlesford District Council, provides facts about the town and its history, including a map, and information on parking facilities.

It also includes details of local businesses, with the hope of encouraging visitors who come to watch the Tour on Monday, July 7 to re-visit the town in the future.

The distribution of the leaflet, which will have ideas for days out in town, is part of an ongoing retail initiative to boost trade and footfall in Saffron Walden.

Tens of thousands of people are expected to descend on Uttlesford to see the world famous race first hand, and millions watching at home will get a glimpse of Saffron Walden and the surrounding villages.

Councillor Howard Rolfe, cabinet member for communities and partnerships, said: “The Tour de France will bring Saffron Walden and the district of Uttlesford to the attention of the whole world.

“The likely increase in tourism and boost to local trade would be greatly welcomed. This publication from the Town Team is an excellent and forward thinking example of how to cultivate that interest in a helpful and informative way.”

For more information about the Tour de France, visit uttlesford.gov.uk/tdf.

0 comments

Comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Saffron Walden Reporter visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Saffron Walden Reporter staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Saffron Walden Reporter account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

13:31
Waitrose.

Up to 70 jobs will be created when Waitrose completes a multi-million pound refurbishment of its Saffron Walden store, the supermarket giant has said.

Saturday, November 22, 2014
Year Three and Four teacher Tom Wade leads by example as RA Butler pupils raise money to fund a school toilet block with toilettwinning.org, as well as fundraising for Water Aid to fund a clean water pump.

RA Butler Academy was flush with ideas when it came to raising money on World Toilet Day last Wednesday.

Friday, November 21, 2014
Saffron Walden Police Station has been closed this week, following reports of a

Saffron Walden police station was abandoned this week after a rat was seen at the town centre headquarters.

Friday, November 21, 2014
Cllr Alastair Walters (right) fills sandbags for Felsted resident Reg Bentall, parish clerk Diane Smith and Uttlesford District Council’s Emergency Planning Officer Lisa Lipscombe.

Stocks of sandbags have been put in place around Uttlesford as part of a project aimed at giving residents a helping hand this winter.

E-edition

Most read stories