Two independent district councillors have started an initiative to promote small businesses run by residents in their ward.

The initiative was started by Cllr Richard Pavitt and Cllr Neil Gregory - whose ward extends from Wendens Ambo north to Great Chesterford, and west to Chrishall.

Neil and Richard said: "It’s surprising how many people don’t know what’s available in their own community let alone a few miles down the road.

Saffron Walden Reporter: The Local Heroes leaflet celebrates independent business owners in north UttlesfordThe Local Heroes leaflet celebrates independent business owners in north Uttlesford (Image: Neil Gregory and Richard Pavitt)

"By supporting a local business you’re dealing with someone who has put their heart and soul into what you are buying."

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The first in a series of leaflets promoting the initiative features the Loaf Tin, Waffle & Co, Jakes Gin, Dark Lane Forge, Bitesize Bakehouse, together with pubs in the area.