‘Safety first’ is the message being promoted by the region’s ambulance service ahead of the Bank Holiday weekend, to help prevent an increase in ambulance demand.

Marcus Bailey, interim consultant paramedic for the East of England Ambulance Service NHS Trust (EEAST), said: “No-one wants to spend their Easter break in hospital, so we’re urging members of the public to stay safe over the Bank Holiday.”

With the improving weather over the past few weeks EEAST has seen call outs related to a variety of outdoor activities including horse-riding, paintballing and even gardening.

There has also been a spate of serious road traffic collisions on the region’s roads.

“If your children are playing outside during the school holidays, please make sure they’re aware of basic road safety tips to help reduce the risk of road traffic collisions.

“Those out and about should, as always, avoid the temptation to take a dip in unsupervised waters such as lakes and rivers, and if you’re enjoying the outdoors on a bike or horse, please don’t forget your helmet,” said Mr Bailey.

The ambulance service is also reminding people that 999 should only be dialled in an emergency, and Mr Bailey added: “Please ensure that you are stocked up on your prescription medication and that you have self-care medication such as paracetamol.

“If you do fall unwell or suffer an injury, think about whether you really need an ambulance – or if an out of hours GP or a minor injuries unit might be more appropriate. You can also call 111 for advice on health issues, they operate 24/7.”

For more information on the incidents that EEAST attend, visit the website or follow them on Twitter. Alternatively, those who wish to find out further health advice, including what to keep in your first aid box at home, can visit NHS Choices.