An easy dutch deal
STANSTED airline easyJet has announced a new partnership with the Netherlands Board of Tourism & Conventions
STANSTED airline easyJet has announced a new partnership with the Netherlands Board of Tourism & Conventions (NBTC) to jointly market city breaks in Holland to holidaymakers across Europe.
The three-year deal will help to boost visitor numbers to the Netherlands and increase demand for Dutch city breaks.
Key aims of the three-year marketing campaign, which will be carried out in conjunction with eight Dutch cities, are:
- To provide 750,000 extra city break visitors to Holland
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- Increase spending at targeted Dutch cities to 300million euros.
The campaign will be focused mainly in German, Spanish, Italian and British markets, including Stansted, which match NBTC’s priority countries for attracting tourists.
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EasyJet UK director Paul Simmons said: “easyJet is already a major force in tourism and commerce within the Netherlands. We have been flying to Amsterdam since 1996 and have carried a total of 23 million passengers to and from the city over that time.
“Working closely in partnership will only help to strengthen our commitment to making travel easy and affordable for passengers travelling to Holland.”
Andrew van der Feltz, business development and network director at the NBTC, added: “We are delighted to be pooling our resources with easyJet to drive tourism to Holland by competing even more effectively for share of voice with other destinations.”
The three-year deal between follows an �18million investment by the airline with VisitBritain to promote the UK as a tourist destination.
The airline also celebrates its 15th anniversary in the Netherlands this year, after launching its first ever international route from Luton to Amsterdam in 1996 and is forecasted to fly 3.1million passengers to and from Holland by the end of 2011.
