Berkeley heiress new face of Saffron Walden business

Chantelle Pidgley wearing Cove biscuit poncho and wrap

Chantelle Pidgley wearing Cove biscuit poncho and wrap - Credit: Archant

A MODEL and heiress who is one of Britain’s most eligible young women has become the new face of Saffron Walden business.

Chantelle Pidgley, granddaughter of Tony Pidgley, founder of Berkeley Homes, has a string of high-profile campaigns to her name, which has seen her model for River Island, Elle and Brora as well gracing newspaper society pages.

But she was recently in Langley Upper Green shooting a fashion campaign for local knitwear business, Cove.

The Cove campaign, shot in a private location in Langley by London fashion photographer Ophelia Wynne and art-directed by Jane Chetcuti, references the rural surroundings where the knitwear business began.

Sarah Kocher and Jacqueline Berglund, from Langley and Arkesden, set up Cove in 2011 to create “versatile and elegant knitwear for women of all ages”. Their current 2013 collection includes two styles of cotton cashmere reversible ponchos, a summer cardigan and luxe wrap in a four colour palette.

Miss Pidgley was pleased to be part of it all. She said: “I loved leaving London to shoot in a beautiful location and the pieces I wore were simply gorgeous. It was a pleasure to spend the day working in such a serene place with great people.”

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