BID hears that shopping locally in Covid pandemic has helped Walden
- Credit: SWBID
Saffron Walden as a brand can be strong, Saffron Walden BID has heard.
Jon Geldart, director general of the Institute of Directors, was speaking at BID's meeting.
He told members that people's habit of staying and shopping locally has been formed over the last year and Saffron Walden will benefit.
People are more likely to habitually shop and buy locally as a result of the pandemic.
And he said that while competing on price with the likes of Amazon is not the answer, the sense of place is very powerful.
People will come to a market town like Saffron Walden for its personality and the sense of community.
Mike Riccio of M Riccio Hair Design, a BID director said: “It was great to hear what Jon had to say.
- 1 Sir Tom Jones to play Heritage Live concert at Audley End House & Gardens in Saffron Walden
- 2 Police appeals into two Uttlesford incidents
- 3 Plans for 18 houses in Countryside Protection Zone near Stansted Airport
- 4 Decision yet to be made on Saffron Walden's 20mph limit
- 5 Saffron Walden photographer's book a permanent record of life in a locked down town
- 6 Consultation on traffic in Walden's Market Square ends on Monday
- 7 Derby fun for Wendens Ambo as they brush off logistical headache
- 8 Proposed law which sparked Saffron Walden protests suffers House of Lords defeat
- 9 In pictures: the cute animals in January's Pets' Corner
- 10 Things to do in Essex February 2022
"I'm definitely feeling very positive now for the future of our town and maximising the opportunities of shopping local.”