Cole’s Puddings in Great Chesterford set to star in ITV4 show

PUBLISHED: 11:47 06 December 2018 | UPDATED: 11:54 06 December 2018

The ITV4 film crew with Simon Hatcher of Cole�s Puddings (second from left). Picture: CONTRIBUTED

The ITV4 film crew with Simon Hatcher of Cole�s Puddings (second from left). Picture: CONTRIBUTED


A company in Great Chesterford who make Christmas puddings will be making an appearance on ITV4’s Made in Britain: At Christmas next week.

On Tuesday, December 11, Cole’s Puddings will appear on Made in Britain: At Christmas, airing at at 8pm on ITV4.

Cole’s Puddings, based in Great Chesterford, was originally established as A.J.Cole in 1939, and in 2010 they became part of the Wilkin & Sons Ltd family of businesses.

The producers of the show spent a day with Cole’s going through every stage of making Christmas puddings.

Simon Hatcher, managing director, led the film crew round the artisan bakery showing them each process, from the fruit being soaked in alcohol, the bread being made and crumbed, all the way to the final packaging and dispatch.

“It was an interesting day - we always enjoy showing TV crews around, and they really enjoyed seeing how we maintain traditional methods within a manufacturing environment,” Mr Hatcher said.

All Cole’s recipes are hand mixed and the puddings baked for up to eight hours, whilst being gently steamed to ensure moistness and freshness.

Most of Cole’s staff got involved in the filming and the best part of the day, the tasting of the finished pudding, was done by Paul Williams, Cole’s technical manager.

The ITV show celebrates British manufacturing and the Christmas edition will feature British businesses that focus on Christmas.

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