Military Wives Choir charity creates home and accessories collection with high street retailer M&Co
PUBLISHED: 09:40 04 October 2017 | UPDATED: 09:40 04 October 2017
The Military Wives Choir charity has created its own home and accessories collection, thanks to an exclusive collaboration with high street retailer M&Co.
This is the first time the charity has had a retail partner, and the range includes kitchen accessories, home fragrance and cushions, along with socks and scarves in a purple and lilac palette.
The charity has more than 70 choirs in British military bases across the UK, including the Wimbish choir whose husbands are stationed at Carver Barracks.
Its aim is to bring women in the military community together.
The M&Co collaboration will launch later this month, and the collection will be sold in 135 outlets across the UK as well as online.
It will also see copies of the charity’s Home for Christmas album sold in store.
Sue Swannie, M&Co buying director, said: “We are so excited to be working with the Military Wives Choirs, their ethos and dedication to community felt very similar to the connections we feel with our local store communities.”
She added: “For the first collection we have created products that we feel will help and inspire people to feel at home – even if that home is in a brand new location.”