Palm oil will be focus for new climate change campaign group set up in Saffron Walden
PUBLISHED: 12:43 07 December 2018
A new campaign group has been set up in Saffron Walden to tackle climate change and they will be at the town’s market on Saturday to raise awareness of their work.
Saffron Walden Against Climate Change (SWACC) was founded by mum-of-two Louise Yellowlees in early November and the group has nearly 200 members already.
“The response has been overwhelming, there is clearly an enormous desire to do something positive as a community about environmental issues in Saffron Walden,” Louise said.
The group’s launch campaign ‘Choose Sustainable Palm Oil’ is in response to the retailer Iceland’s banned TV advert, which went viral, depicting the destroyed rainforests of the orangutan in South East Asia.
“The commercial has been viewed more than three million times on social media. This has made consumers aware of their need to choose household products that don’t contribute to the destruction of tropical forests,” Louise said. “Palm oil is an ingredient in many products and sometimes goes by different names. It is time consuming and sometimes impossible to be sure that we are not funding illegal deforestation when doing our weekly shop.”
Louise is also hopeful that the group will be a place to connect local people.
She said: “I want the group to be a place to meet like-minded people to discuss ideas, voice concerns and work together to find solutions - both locally and further afield. This group is for those who can do a little, those who can do a lot and all those in between.”
SWACC have invited the mayor of Saffron Walden, Councillor Paul Fairhurst, to their stall on December 8.
“I am in support of local initiatives who actively promote environmental awareness,” Cllr Fairhurst said. “We as a beautiful market town can and should do much more to preserve our countryside and natural heritage.”
SWACC have also invited local supermarkets Waitrose, Aldi and Tesco to join them.
“We are aware that these supermarkets are proactively engaged in the issue and have commitments to use only certified sustainable palm oil in their own brand products. We hope they will be able to take part,” Louise said.
To find out more about the group, visit www.swacc.co.uk. Find them on Facebook by searching Saffron Walden Against Climate Change.