Owner of Saffron Walden business, voted in Small Business Saturday top 100, invited to No.10 Downing Street

Wendy Howell, owner of Design Essentials, was invited to a reception at No.10 last week

Wendy Howell, owner of Design Essentials, was invited to a reception at No.10 last week


A business owner from Saffron Walden was one of 100 from around the country to be invited to Downing Street last week to mark Small Business Saturday.

Wendy Howell inside No.10Wendy Howell inside No.10

Wendy Howell, from Design Essentials, joined other small business owners at a reception at No.10 on Thursday (December 1), which was attended by the minister for small business, Margot James.

Small Business Saturday took place on December 3 to promote small businesses across the country and encourage people to support independent retailers in both the lead-up to Christmas and all year round.

Wendy said: “I was really delighted to be chosen by Small Business Saturday as a top 100 business, and to be invited along to Downing Street.

I was able to talk about all the great work that is being driven by so many businesses in Saffron Walden, such as the launch of our fourth independent shopping challenge, the Walden Wonderland weekend, and free parking after 2pm.

“It was also inspiring to learn how the other small businesses also supported one another. It’s not easy being a small business, it’s incredibly tough, and after four years of establishing Design Essentials, to be recognised in such a way was a very proud moment.”

Michelle Ovens, campaign director for Small Business Saturday, said: “We aim to showcase the level of diversity, innovation and talent that is active within our small business sector and persuade people to get out and support their friends, neighbours and family members and reinforce local communities and economies.”

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