Pictures: Hundreds show support for Saffron Walden ‘Boobiebellion’ campaign

The people of Saffron Walden were out in force at Tesco on Saturday to show their support for a 'booby flashmob' campaign. Its aim is to raise awareness of breast cancer. Picture: Joe Higham's Reportage (Image: Archant)

On Saturday, the ‘Boobiebellion’ flash mob met outside Tesco in Saffron Walden, where just weeks ago a woman wearing a boobie hat was called a “sick freak”.

Since the incident, support for this woman has grown into a nationwide campaign to raise awareness of breast cancer which this weekend saw more than 200 boobie hat wearers singing a version of Paul McCartney’s ‘We All Stand Together’.

“It was amazing, it was unbelievable,” co-organiser Sharon Morris told the Reporter.

“There were a good couple of hundred people. The turn-out, the mood, the atmosphere was one of fun and positivity, it was just really good.

“It [the flash mob] was all outside but I can report some members of staff were wearing the hats inside and plenty of people wearing the hats went inside to do their shopping – hopefully it started some conversations,” she added.

Saffron Walden jazz singer Joanna Eden, who last week made the headlines when her former pupil Sam Smith scooped four Grammy Awards, re-worked McCartney’s ‘We All Stand Together’, commonly known as the Frog Chorus.

“She made the difference at the flash mob, she rehearsed the song with everybody before we sung it and brought everyone together,” Ms Morris added.

Donations raised from the flash mob raised around £1,200, while a Virgin Money Giving page has already raised more than £600 towards a breast cancer scanner at Addebrooke’s Hospital.

To contribute to the appeal, Text SWBB88 £3 (or other amount) to 70070 to contribute (£10 maximum donation by text), or go to the Boobiebellion Virgin Money Giving page. More information about the campaign be found on the Boobiebellion Facebook page.