Steering group unveils vision for Saffron Walden town centre as countdown to vote begins

PUBLISHED: 12:09 30 May 2018 | UPDATED: 12:09 30 May 2018

Saffron Walden BID steering group. Picture: CONTRIBUTED

Saffron Walden BID steering group. Picture: CONTRIBUTED


Saffron Walden Business Improvement District (BID) steering group has launched its business plan for the future of the town centre.

The steering group has been working together with businesses to construct a robust business plan which, if implemented, it hopes will attract more visitors and help the town centre thrive.

Jim Brewin, manager of Waitrose and chairman of the steering group, said: “After much hard work and consultation, we’re delighted to launch our business plan for the town. The plan has been constructed by a wide and diverse group of people, reflecting the business mix of Saffron Walden and the voice of potential levy payers.

“Based on direct feedback from local businesses, it shows the areas of investment that the first term of the BID would focus on during the next five years.”

If the ballot for a ‘yes’ vote in June is successful, then a BID would be created for the town. Businesses will then be able to take advantage of the benefits prioritised in the plan.

During the first year of operation, the steering group said the key focus would be on developing activity to increase footfall to shops and drive trade.

Projects that the BID would explore include implementing a marketing campaign, through social media and advertising, to promote Saffron Walden businesses; establishing a regular form of transport between Audley End village and the town centre; devising a campaign to improve signage and communication of parking locations and promotions; and supporting Christmas events around town by working with businesses to increase trade.

Ballot papers will be sent to all eligible businesses on June 1. The postal ballot will take place from June 1 to June 28. The results of the ballot will be announced on July 2.

Jim added: “This is our one chance to take advantage of a major investment over the next five years and work together to better realise the potential for Saffron Walden’s businesses. Vote yes so that we can combine all of our enthusiasm, skills and experience. Working together we can bring about initiatives we couldn’t dream of as individual businesses working alone.”

If you would like to receive a copy of the business plan or for further information about Saffron Walden BID visit or e-mail

If you value what this story gives you, please consider supporting the Saffron Walden Reporter. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the Saffron Walden Reporter