The E-type Club Round Britain Coastal Drive, supporting Prostate Cancer UK, has set up an online auction giving the public the chance to bid for a half-day ride in an iconic Jaguar sports car.

Split into 18 daily stages, this unique event takes place between September 12 and 29, driving for the first time the entire entire coastal route of Great Britain with an average mileage of 180 per day. Details of the clockwise route can be found at www.e-typeclub.com where one can enter bids or donate on the JustGiving page.

Those entered include former Formula 1 team boss Ross Brawn, Daily Telegraph motoring editor Erin Baker, Octane editor David Lillywhite, Classic Cars editor Phil Bell and one of the greats of historic racing, Willie Green.

The world’s favourite sports car was designed by Malcolm Sayer and his daughter Mary will be participating and giving a talk on her fascinating father, who also designed the Le Mans-winning C-types and D-types.

“Publicity is unashamedly the name of this game,” says author and event organiser Philip Porter. “We are out to raise awareness of the risks of prostate cancer and the need to get tested. If you like, this three-week driving party for a great cause is a publicity stunt with over 150 fabulous E-type Jaguars.

“To join in and experience a ride in a stunning E-type, please bid for a seat with me in my Italian Job convertible or one of the other fantastic E-types taking part. Having recovered from prostate cancer, it’s now exciting times!”

Porter is not only celebrating his recovery but also the publication of his latest book, the first volume of his definitive biography of Sir Stirling Moss, which will be launched at the Goodwood Revival meeting immediately before the start of the Round Britain Coastal Drive.

“I think this sounds like a very different and interesting event, supporting a very worthwhile cause. I have booked for two stages and am looking forward to enjoying the fantastic coastal roads of Scotland in my Jaguar E-type,” said Ross Brawn.

The finishing points for the daily stages will be: Lyme Regis (day 1), Penzance (2), Bridgwater (3), Tenby (4), Criccieth (5), Blackpool (6), Carlisle (7), Largs (8), Kyle of Lochalsh (9), Kinlochbervie (10), Inverness (11), Montrose (12), Berwick-upon-Tweed (13), Bridlington (14), Cromer (15), Maldon (16), Folkestone (17) and Goodwood (18).