Wimbish author celebrates release of book dedicated to making positive changes in business
PUBLISHED: 12:56 28 September 2017 | UPDATED: 12:56 28 September 2017
An author from Wimbish is hoping to share his knowledge about the world of business in his first-ever book.
Neil Gaught works as an independent strategic advisor, but decided to put pen to paper when he realised he could help companies find long-term success.
He said: “It [my writing] was driven by a desire to share my knowledge about a particular approach to change that will help businesses make a positive contribution to the world as part of their day to day reason for being.
“Today most businesses lack a purpose beyond making money.”
He added: “I help my clients around the world define a strategy that will positively position them so that they are successful long into the future.
“Leaders of business are under immense pressure to address the short-term and short-term profits in particular. Long-term success is about considering one key word: sustainability.
“Sustainability is not just about people and planet but actually profit too. Helping define and implement successful strategies that will deliver sustainable profits that go back into making the world a better place for everyone is my focus.”
The book – called Core – is about what Gaught calls a ‘single organising idea’ and why businesses should adopt it.
It is split into three parts about business reform, including topics on reshaping capitalism and the surge in technology.
Asked what he wants people to take away from the book, Gaught said: “That positive change is possible and that business can - and is already in some cases - be a force for good.
“Business as a whole has a far greater opportunity to influence our lives than governments or non-profit organisations have. Think of the persuasive influence of brands.”
Although this is Gaught’s first book, he said there might be a second one coming in a couple of years’ time.
Core is primarily aimed at business leaders, strategists, academics, and communications experts, and is available to buy from Hart’s Books, in Saffron Walden.
It can also be found through Amazon or direct from the publishers at Routledge.
For more, visit www.neilgaught.com.